Qualitative Market Research Consulting
The Right Qualitative Research Methodology for Each Marketing Objective
Rudick Research practices solution-oriented qualitative market research and consultation for Fortune 500 clients in many categories. The firm is adept at utilizing and/or recommending the correct research methodology for each marketing research project.
Whichever research methodology is selected, Mindy Rudick connects effectively with a wide range of target audiences – consumers of all ages and ethnicities, regardless of gender, as well as expert professionals in B2B work. And within each methodology she may use projective techniques customized to engage participants, helping them to discover and share deeper insights.
- Focus Groups
- Mini Groups
- Dyads & Triads
- One-on-One Interviews
- Extended Creative Sessions
- Expert Panels (Consumers and Professionals)
- Product Placements