Qualitative Market Research Consulting
Qualitative Marketing Research Project Types to Meet Your Objectives
Rudick Research crafts qualitative marketing research solutions to meet a variety of product, brand, advertising and packaging project types and objectives. For more than 20 years this creative consultancy has worked with Fortune 500 clients in a wide range of product and service categories, pointing them in productive marketing directions.
Utilizing a variety of qualitative research methodologies and techniques designed to uncover deep insights, founder and president Mindy Powell facilitates effective research that delivers actionable results. Rudick Research can meet your objectives in the following types of projects.
- Advertising Development
- At-Home Product Trial
- Brand Equity, Imagery and Corporate Identity
- Category Exploratory
- Concept Testing
- Consumer Insight and Psychographic Segmentation
- In-Store Shelf Display
- New product development
- Packaging Development
- Product Positioning and Re-Positioning